Changing your website too little or too often will drive away users
Creating a new website is like buying a new cell phone.
Immediately after you have it another feature comes out
Time spent on your site and revenue are effected by site design
If you are going to have a website at all, make sure it is designed well.
Yesterday's Daily illustrated how
Inconsistent website design and navigation lowers conversion rates
Since online publishing is so far from maturity, there are very few absolutes.
But one thing you can always count on is that users
Google's Sitelinks can turn your 1 link into 6 on results pages
Google is constantly changing its algorithms, features and included media, so staying on top of your page rankings requires
Online marketing works best with a solid foundation that builds lists
To have a solid online business, you need a solid online marketing system.
How solid is your online marketing? Is it
You need a full marketing system to maximize revenue
Let's face it: Internet marketing is complicated.
It's based in a constantly evolving environment and requires a comprehensive system to be effective.
As yesterday's
Send visitors to the front door, not the window
There are dozens of goals shared by Internet marketers across the globe.
Somewhere at the top of almost everyone's list is "increase visits
Capture more revenue from your website traffic
Having an efficient, all encompassing Internet marketing system requires discipline.
You need constant attention to identify problems and repair them.
The difficulty for most publishers is
There are solutions to every website problem
You have a website and it costs money. So it should be generating revenue, right?
As we described Wednesday, that is not always the case.
If your website does not bring in enough revenue, focus on what it's lacking
Bringing your publication online is not easy, but it's absolutely necessary.
Audiences are going online to find information
Landing pages should convert targeted website traffic. That means having an organized system that matches the user with the right landing page.
The more targeted the landing page, the better the
Are your landing pages converting enough users? Check out these benchmarks and find out
The most important website metric is conversion rate.
All of the other website metrics—like unique visitor count, click
