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Want to use other people's content? Are you ready to risk your brand for it? Many of my clients are creating a book series that supports and monetizes their brand's knowledge  

Getting on page one is more vital than ever. Make sure you're targeting keywords that will get you there. By now you probably know that one of the best ways to  

Today's video advertising experiments will be tomorrow's surging market It doesn't matter if you're watching your favorite baseball team, soap opera, movie or sitcom on TV—the commercials are always annoying. For years  

These benchmarks will reveal where your emails have to be tweaked The metrics for email marketing make the platform very measurable and adjustable, but without benchmarks how will you know what  

NYTimes.com will likely boost advertising revenue if it offers more free content The New York Times may soon stop charging readers to access premium content, according to a Tuesday New York  

We've discovered a new platform that publishers can use to deliver and monetize content For those of you that missed it, there was a fantastic New York Times article on Monday  

Online Publishing Jobs Strategic Profits is looking for a Director of Marketing to take responsibility for this rambunctious group, help them grow, and continue getting the outstanding results we are used  

A new report shows that online video is both popular and socially stimulating In case you've been wondering if streaming video could help your online business, a new report from the  

Auto-generated emails are a cheap and simple way to add more value to your message Audience is the lifeblood of every publication, whether online, in print or on television. The success  

Raise your productivity; know the difference between online publishing and online marketing I was talking with our Editor and Publisher Kim Mateus the other day and an interesting question came up:  

A report shows 5 tactics are commonly executed and commonly fail A mantra that remains true across email marketing and direct mail is "the money is in the list." Email marketers are  

Rupert Murdoch's newest newspaper will likely be more risky and experimental Publishers around the country should keep an eye on The Wall Street Journal. It may be radically pursuing a new