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Identifying and prioritizing your usability lab results is the most interesting and valuable part Once you conduct your usability lab, it will become very obvious to you very quickly, which areas  

Paper Prototyping If you are only testing usability AFTER your site has been developed, you are only looking for validation, not actual usability. But how can you test a website that  

This test is especially helpful if you have a lot of categories or sections and you want to know how users expect to see those organized. As the name  

A great affordance test is to print off web pages in grayscale, give a test user a yellow highlighter and ask them to highlight anything on which they think they  

A heuristic evaluation is one of the more popular methods of usability testing and takes place with a functional website, likely in the last stages of development or right before  

How to prepare a usability lab for several different types of studies. Usability testing is a controlled experiment that tests the architecture and user-friendliness of your website. Reasons why  

Do you want your book to open doors, or do you just want to hold your own words, bound and printed? How you publish affects your income, reputation, and your  

How to keep smart shoppers happy and provide them with a thorough, yet user-friendly online shopping experience. Normally, we don't recommend shopping carts to our users, because we see  

2007 was a great year for online publishing, and the digital world in general. Here are our favorite bits and pieces. In light of the new year, we thought we'd give  

Why Google hates your question marks and ampersands There are two types of URLs. A dynamic URL is generally used on a PHP or Javascript based site and calls database content to  

Paid media programs balance your Internet marketing system While patience is a required virtue for earned media programs, paid media programs offer the Mequoda Marketing System operator the opportunity for quick  

Should your internet marketing system include earned media? Email circulation and revenue per email subscriber are the two key metrics for every Mequoda Marketing System. The first priority for system operators