MarketingSherpa’s Selling Online Subscriptions Summit Take-Away #3 Don Nicholas • May 14, 2008 Subscription Website Publishing Optimize Your Marketing Mix
MarketingSherpa’s Selling Online Subscriptions Summit Take-Away #4 Don Nicholas • May 14, 2008 Subscription Website Publishing Defend Against Economic Downturn
New CAN-SPAM Rule Provisions – May 2008 Amanda MacArthur • May 14, 2008 Audience Development Strategy New email newsletter guidelines We just got an email from Circulation Management that talks about the new CAN-SPAM rule provisions:
“Social media has a supply and demand problem” says ZDNet’s Larry Dignan Amanda MacArthur • May 13, 2008 Audience Development Strategy Well it looks like News Corp. and Google didn’t do their homework when they bought MySpace (News Corp.) and YouTube (Google). Yesterday in OPA’s Intelligence Report, they had a story on
The New York Times and Social Media Amanda MacArthur • May 12, 2008 Audience Development Strategy Could social media networking and optimization play a role in The New York Times' 82% increase in traffic this year?
Chris Brogan’s “Best Social Media Advice” Amanda MacArthur • May 12, 2008 Audience Development Strategy Tips from Chris Brogan on social media optimization and networking
Getting Your Free eBook on Amazon’s Bestseller List Amanda MacArthur • May 9, 2008 Multiplatform Publishing Strategy How a free eBook by CopyBlogger's Brian Clark ended up paired with Amazon's #1 Bestseller
Profiting in the New Publishing Environment Amanda MacArthur • May 7, 2008 Multiplatform Publishing Strategy Join Don and Kim at the SiPA conference in DC and learn all the latest trends and best practices in this new publishing environment
Top 10 Video Networking Sites Amanda MacArthur • May 5, 2008 Audience Development Strategy Got lots of viral videos to put up, and not sure where to put them? Here are the 10 most popular places that they should be found.
Publishers Using Twitter Amanda MacArthur • May 2, 2008 Audience Development Strategy Traditional Publishers Are Distributing their Content and Brand via Twitter with both a hands-off RSS approach and a hands-on personal approach
What is Twitter? Amanda MacArthur • May 1, 2008 Audience Development Strategy This social tool is redefining audience development and RSS by turning it into an interactive and community-based experience
10 Publishers Using PDFs Amanda MacArthur • April 30, 2008 Multiplatform Publishing Strategy How Publishers are using PDFs to Generate Email Subscribers, Sell Online and Offline Subscriptions, and Create New Sources of Ad Revenue
