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Online publishers now have an opportunity to monetize an international audience. Digital products that can be downloaded from your website are only the beginning. If you conduct live events, you should  

Thirteen best practices to consider when testing the elements of your website landing pages.  

An immature industry requires some mature professionals. If you are running an online media operation, don’t underestimate the value of diversity of age, opinions, experience and skills.  

Twitter is now the second largest source of Mequoda’s incoming website traffic, and a major audience development driver Using social media marketing to drive targeted website traffic and build your online  

How does a book make our list of "Top 20 Online Publishing Books"? Over the past couple of months, we've been busily scouring Amazon.com for books on the topic of online  

How to get publicity for your website by submitting content to Google News Google News aggregates headlines from more than 4,500 English-language news sources worldwide, groups similar stories together and displays  

Drive Website Traffic: How to discover online friends you didn’t know you had when a Google Alert tips you off to new link-building opportunities. Our recent post about How to Defend  

When newspaper publishers close their doors, have they considered their ever-growing digital options? It’s all doom and gloom in the newspaper industry right now, from the news that four Michigan Markets  

Online Marketing Tools: Using an Email Lifetime Value Calculator to measure the real lifetime value of an email name The essence of the Mequoda Method is to build a database of  

With advertising sales dropping, many publishers are considering charging for content. Will you? After hearing Jim Malkin, CEO of SourceMedia spoke this week at FOLIO about how he intends to transform  

Magazine publishers discuss how they're going to save their brands through online publishing This week I was in Chicago attending and presenting at the FOLIO: Growth Summit. “It's not enough to make  

Cia Romano and I talk social networks - both building your own, and using existing social networks to develop a diverse online audience.