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Week in Review Columns Can Prove Effective for Both You and the Reader. “Numerous publishers, including our BusinessManagementDaily.com, are having success with a Week in Review e-letter,” wrote Phil Ash,  

What does this mean for online publishers? Shopatron, a provider of global eCommerce solutions for consumer goods manufacturers, announced recently that sales conversion rates for the Apple iPad are much  

Interactive arts and crafts meets a digital format at Interweave. Interweave, the world’s leading online and offline resource for artists and crafters announced its new digital content product this week. With  

Increase links and promote your content throughout your website and search engines. Competition within online PR has grown immensely. In fact, it has reached the degree where many press releases  

A New Survey on Public Relations Provides Some Up-to-Date Answers. In 1963, John Marston wrote a book, “The Nature of Public Relations,” saying that “public relations is planned, persuasive communication  

Why you should load up your online copywriting with benefits and “reasons why” that give your customers the “rational armament” to defend their purchase decisions. Any copywriting instructor will tell  

THE ROAD TAKEN - An inside look at a SIPA member, the choices he or she has made on the road to success, and the challenges ahead. In honor of  

An introduction to online PR. It’s hard to contemplate the impact of the Internet. It has helped many industries and hurt others; it has given people the opportunity to find  

Discover how writers have evolved from being freelance professionals to paid bloggers that are constantly building a reputation online with Mequoda Group’s Blogging for Profit free report  

June 29th will be the last seminar of our content marketing installment. Register now for our Content Marketing 2010 Seminar in Chicago Dozens of attendees have already experienced the magic behind  

Meeting of the Minds - an article about sessions and keynotes from the recent SIPA 2010 Conference. Here are more teachable moments from the recent SIPA 2010 Conference and the  

Building communities based around keywords related to your business will end up benefiting everyone involved