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In This World, Engagement and Relationships Build Online Communities, Not Marriages Creating relationships in online communities. In his presentation at the SIPA 2010 session on Building Online Communities, Sift CEO Ben Heald  

Putting all the elements together to satisfy both the reader and Google In our Gold Member Mequoda SEO copywriting workshops we’re sometimes asked how we create rapid conversion landing pages and  

Tom Lynch, CMO, Astek Consulting SIPA: What was your first job out of college and how did you get into this business? LYNCH: First job out of college: Selling "plain paper" copiers  

The world of digital readers and tablets is being embraced now, and will grow in popularity in the future Like everyone else in the online publishing world, I’ve been weeding through  

Learn email newsletter best practices to enhance your editorial management strategy (Nationwide)---Having an email subscriber list is imperative to the success of online publishers and Internet marketers. Due to this fact,  

Our new Digital Media Podcast provides an example of the Mequoda Summit experience Download our Mequoda Summit Digital Media Podcast: A Dozen Minutes from the Mequoda Summit 2006 now It's the time  

Everybody’s Doing Them (Webinars), So Why Not Take Some Good Advice? Webinars have quickly become a standard part of the specialized information industry. A quick tour of some SIPA member sites  

GolfVacationInsider.com scores well, but adding video and encouraging user-generated content could bring it to the next level We put Golf Vacation Insider to the Mequoda Website Design Review Scorecard test.  

Not-So-Great Ideas Lead to Some Pretty Great Solutions Setting up too many promo codes, over-complicating audio conferences and still printing things you shouldn’t. 50 Dumb Things Publishers Stopped Doing and So  

Just ask Ford, as they recently posted another profitable quarter, and the concept of content marketing is being utilized in their marketing mix Do you remember when the auto industry was  

Price Points, Loyalists and Renewals: SIPA Online Forum Leads by Examples “How are publishers REALLY helping long-time subscribers who genuinely have no budget?” This was a question posted a couple months ago  

A Google keyword visibility strategy and valuable, highly targeted content are fundamental to this experienced online publishing enterprise If you have ever doubted the value of keyword research and search engine