When we look at the most successful multiplatform publishers we know intimately, like our publishing partners and close colleagues, we are usually able to determine what sets them apart from
I was speaking with a colleague recently who had crossed over from the magazine industry to newspaper publishing and back, about consumer marketing trends. We noted that it will be interesting to
Why would you give away content for free, in order to make money? Sounds crazy, but that's how the smartest publishers we know have grown at an exponential speed.
Selling magazine
"You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the
Whenever we work with a new publishing partner, there are four words they become familiar with very quickly.
In this week's strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda,
When you go shopping for a new car, you're generally limited to the inventory on the lot. You might want gullwing doors like a Delorean or a new Tesla, but
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). We've also talked about
Publishers everywhere are seeing improved subscription revenue through premium membership websites, and surely you want to see the same results. In order to put subscription revenue first, you should know
In our webcast series so far, we've covered all the basics of the Mequoda Method, including all the individual pillars of ACEM (Attract, Capture, Engage, Monetize). Today we're talking about
In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.
In today's Strategy Spotlight, Don
In our webcast series, we cover What is the Mequoda Method? and What is ACEM?, which tackles the topics of A, attracting new visitors to your membership website, C, capturing email addresses, and E, engaging
