Trends That Fellow Publishers See Coming Your Way
Ten SIPA members spotlight a trend or path that they see a need to lock onto in the coming months.
1. Lucretia Lyons, President,
If not, you’re not alone; fortunately these methods may help
According to Sysomos, a maker of social media analysis tools, 71% of all tweets receive no reply or retweet. This information
Components of effective content marketing
Once you’ve built up your subscriber list, how do you go about keeping all the converted email subscribers on your email list? The first step is
How passion and community has taken the marketing world by storm
The Internet has forced many industries to change, and that includes the wide world of marketing.
Traditional marketing was flashy, sexy
Taking Away the Pressures to Stir the Mind
MacArthur Fellows “genius” grants were awarded this week, with 23 winners getting $500,000 each over the course of the next five years to
Begin converting attention into action
There is a fine line that must be respected in the world of social media marketing. This line divides the social aspect and community access with
Try adding a "Tweet It" button to your landing page templates
By adding social media elements to your landing pages, you're taking the hands-off approach and letting your customers pass the
This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers
(Nationwide)---A membership website may appear to be an easy moneymaker for online
Eight Steps for Growing Email Circulation with PDFs
To get more incoming links, publish lots of great content. To grow your subscriber file, promote free reports to your list.
The best use
Why all of your predicted search numbers are down - and no it's not Google Instant
Recently, we started noticing a decline in search queries for keywords when using the Google
Deciding What Price Makes the Most Cents
Pricing continues to be an interesting point of discussion in the specialized information industry. At the SIPA 2010 Conference, Knight Kiplinger, editor in chief
Coming “very shortly” to a social media strategy near you…
A new advertising product known as Promoted Accounts will be released for Twitter “very shortly” said Twitter COO Dick Costolo today
