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How many tablets do you think will be sold this year? Whatever tablets are used for, be it business purposes or the personal consumption of content, the trend is expected to  

Try spicing up email newsletters & articles with unrelated topics What makes your email newsletter different from those of your competitors? Does it offer better content? Does it look better? Does  

This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites. (Nationwide)---There are a variety of website archetypes that can be utilized  

LinkedIn adds Signal for relevant real-time feeds New Media Trend: LinkedIn announced their latest endeavor to become more relevant – LinkedIn Signal. It combines status updates with your specific search  

A more encompassing media pyramid adds delivery platforms and requires additional product development. As we review our product portfolios and media strategies for the 44 benchmark Mequoda Systems we regularly follow,  

SIPA President Quoted on New York Times Front Page We’ve talked before about the impact that SIPA members have on the national (or even international) stage, and that was in evidence  

It’s been 6 months since the iPad was released; has it left a mark yet? You won’t see everyone walking down the street with an iPad on an afternoon walk. However,  

The key to content marketing is to let the content market itself Maria Pergolino, director of marketing for Marketo recently gave a presentation on how to be a better content marketer.  

How to select the topic and keywords to create an effective Rapid Conversion Landing Page The first step to creating an effective Rapid Conversion Landing Page is choosing the topic.  

Lacking content? Are you hesitant about content platforms? Here are two solutions Content marketing strategies are constantly evolving due to changes in the Internet, technological devices and the ways people consume  

Popularity of Webinars Demands Further Review A majority of publishers seems to be putting on some form of webinar or audio conference these days. The SIPA online forums have recently seen  

Estimates predict more than $2.5 billion by 2014 When a medium becomes popular, advertising dollars typically turn that way. Since smartphones are increasingly popular, we have seen ad spending go in