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Discover valuable insight from our Editorial Management Guidelines free report Download your free digital copy of Editorial Management Guidelines for Online Publishers now Customer loyalty is important in any business, throughout all  

Thoughts for Writing Effective Lines of Copy Copywriting. Many of us do it every day. But how many of us, in writing our marketing pitches, succeed in coming up with something  

Shedding some light on ‘social’ activities Has the use of social media negatively impacted our face-to-face interactions with our fellow man/woman? As the usage of Facebook and Twitter increase, the questions have  

You'll find better keywords for your SEO copywriting campaigns once you start thinking like your customers Over 500 changes will be made to Google’s search engine this year. As the algorithm  

Where do great ideas for free reports come from? Creating free digital white papers, special reports or handbooks is an essential part of a successful SEO campaign management. It’s a fact,  

The first step required to accomplish anything new is believing that it is possible We now have 44 Mequoda Systems up and running for magazine and newsletter publishers and, happily, most  

'Times' Is a Changin’ Towards Niche-Audience Approach “All of a sudden we are doing something we have never been able to do at The New York Times. We are creating this  

Communication for success I recalled my college days today while reading an article from Mashable that discussed AIDA. This acronym, which stands for Awareness, Interest, Desire and Action, has been used  

Increase website traffic to your free products or "freemiums" by making them regarded as the most important pages on your site When you're trying to build an email list, it's important  

The ultimate goal of all landing pages is to move users to action; how do you decide which landing page templates to use? After reviewing literally thousands of media websites, we  

Great online editors make for great online publishing At our most recent Mequoda Summit, I found that there were mixed feelings about the new online editor job description. Publishers were finding  

Sports and Profits Help UCG Gain Spotlight We first pointed out Thomas Heath’s excellent “Value Added” business column in The Washington Post two weeks ago, when he wrote about entrepreneurship—specifically a