The Secrets of Success
Here are 10 strategies that SIPA members are having success with at this current time.
1. We are investing time and resources in improving and expanding our emedia
LinkedIn is getting brands more involved
LinkedIn isn’t just for professionals anymore. The features from the popular social network are adding product and service recommendations to company pages.
The products tab is
Organize your editorial and marketing efforts with this micro-blogging platform especially for businesses
Yammer is a new(ish) social network similar to Twitter, but on the business side of the spectrum. Your
What is Gen C and how do they fit within your social media strategy?
Yes, there is a new generation that we must recognize - Gen C. This group represents
Get the most out of your editorial content without compromising your journalistic integrity
Some journalists think it’s ludicrous to incorporate advertisements with editorial content. I agree, to an extent.
It is never
Meg Hargreaves, Vice President of Client Services, CQ-Roll Call Group
SIPA: What was your first job out of college and how did you get into this business?
HARGREAVES: I was a Communications/History
The holiday season is coming and mobile devices will play a big part
The specific uses of smartphones have evolved since they first hit the market. Text messaging and web browsing
Build your Internet business model from the bottom up
Whether you are a paid website that sells products or a free website that sells advertising, your business model requires some kind
You may be surprised at which magazines are making their digital mark with iPad editions
A new report from AdAge, sums up the first six months of sales data for iPad
If your favorite keywords went missing, they are probably back now
Could you imagine that no one on Earth was Googling the term “angel” a few months back?
We couldn’t imagine it
Better guidelines for setting up and running an affiliate sales program
The key to a successful affiliate program is to give your affiliates as much incentive as possible to sell your
The sole purpose of a dedicated landing page is to get that order.
Dedicated landing pages are designed to receive targeted website traffic and convert users into buyers or subscribers. They
