Emily Sheahan, Group Publisher, HCPro, Inc., Danvers, Mass.
What was your first job out of college and how did you get into this business?
My first job out of college was as
Statistics from consumers that marketers should consider
Most online users accept viewing ads in order to receive free content. In fact, in a survey conducted by Krux Digital, 87% approved of
Get your subscribers thinking about your products just in time for you to sell them one
As an editor and email marketer, do you have a regular plan of action every
The content landscape has changed; now it’s time to redefine your skills
The blogging platform has added a new dimension to journalism in the 21st century.
Writers and editors can stay up-to-date
The conundrum continues: How much should you give away on your membership websites?
There's no scientific methodology behind subscription websites. Publishers with excellent conversion architecture can get away with giving away
Interweave certifies 85 employees in content marketing best practices
In the past, some employees would take it upon themselves to become acquainted with digital skills necessary in performing their jobs effectively.
In
Learn about the nine most profitable subscription website business models
Download your free digital copy of Building Subscription Websites: The 9 Most Profitable Subscription Website Business Models now
Subscription websites have become
All Subjects and No Kings at This Roundtable
The bicycling club Board that I sit on had our initial meeting of 2011 last night (a much more comfortable seat than the
Specifics for online publishers selling subscriptions via apps
No need to speculate on Apple’s approach to handling subscriptions anymore. A representative from Apple recently told app developer Texterity that publishers could
An outline for going from story, to product to sale
Even the most inventive and unique products can't sell themselves. If someone packaged up the cure for world hunger into an
A program agenda vital for 21st century online editors
In yesterday’s Mequoda Daily post, I spoke at length about dramatic changes in skills that are exemplified by our friend and colleague
BLR and M. Lee Smith Publishers Join Forces
If two heads are indeed better than one, then Fortis Business Media LLC will be a powerhouse.
That is the new company name for
