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How retailers should be taking advantage of the iPad’s capabilities The iPad, and other tablet devices, offer an experience like no other device. Since their inception, tablets have been primarily for entertainment  

Join our Twitter for Editors webinar today and discover what the most successful publishers on Twitter have in common In yesterday’s Mequoda Daily, we discussed the seven Twitter goals online editors  

Matt Bailey, Founder and President, SiteLogic, Canton, Ohio What was your first job out of college and how did you get into this business? Wow. On the face of it, there is  

Discover a shift in the way marketers are using SEO Optimizing content for search engines helps publishers market their content in a natural way. Often times, SEO receives more credibility than  

Delivery rates, promotional emails, renting lists, subject lines and basic content, oh my! Email Service Providers are the folks who actually deliver those fine email newsletters you write. They monitor hundreds  

How wisely are you spending your time on Twitter? Publishers and editors alike want time on social media to be spent properly. Many publishers have seen how helpful social media can be  

4 components being used to go beyond magazine publishing As the discussion of digital publishing’s future continues, some publishers are taking a step back to look at the environment. For instance, publisher  

Social media put to the test - does email outperform Twitter and Facebook? The truth is that it's really hard to tell the true reach you have on Facebook. You can  

Our SEO Campaign Management Basics free report will teach you how to implement and execute SEO campaigns for your freemiums Download your free digital copy of our SEO Campaign Management Basics  

Group Buying Deals May Be Worth a Try A SIPA Marketing Listserve post earlier this year referred to a Groupon “Daily Deal” in the Boston area that day: “$39 for a  

A look at creating a better user experience with audio Are you seeking ways to build more engagement with your audience? Do you want to offer content enhanced by digital components? Digital  

The popularity contest of inbound links Inbound links tell search engines that you’re popular. When another site of high authority links to you, it tells Google that someone whom they respect,