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Finding the Course That’s Right for You With SIPA 2011 set to start on Sunday, here are some excellent tips to keep in mind for your business—and the conference sessions that  

The Follow Button is a new way to create engagement from Twitter In apparent attempts to compete with Facebook’s “Like” button, Twitter released its Follow Button on May 31st, 2011. Although it’s  

Ten years ago in online publishing, a magazine was sold over the phone, through magazine clubs, through the mail and on the newsstands. Today, a majority of magazine subscriptions are  

A glimpse at how digital transformation is addressed by a company that’s nearly 200 years old I recently had the opportunity to speak with Willie Vogt, the Corporate Editorial Director at  

SIPF Keynote Scott Preaches the Power of Now David Meerman Scott—the best-selling author whose much-anticipated keynote at the SIPF Awards Luncheon at SIPA 2011 is just one week away—will not be  

Audio is a valuable resource; here are six formats for creating good podcasts The power of audio is often underestimated, especially with the emergence of video in today’s digital environment. However, it’s  

Going from editor to email copywriter in 12 quick steps Now that there's a bridge between the island of editorial and the island of advertising, the two specialties need to coexist.  

A rapid conversion landing page housing a free downloadable is an intriguing offer for content seekers In yesterday’s Mequoda Daily, we discussed nine components for SEO blogging that helps create informative  

Email newsletter subscribers will thank you for following these 12 guidelines An email newsletter is meant to inform the subscriber that receives it. Many non-publishers have an editorial email schedule that  

How to create SEO'd blog articles with the best chance of getting found by content searchers One thing Google’s Panda update has taught us is that quality content is a clear  

Content marketing tips for reaching new audience members Many things can be said about the social sharing of content. Beyond inciting more interaction online, it has helped the spread of content.  

Is Google giving more credit to social media because people are linking less? As much fun and success as I have marketing with social media, it's still a struggle to convince