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How three top publishers have designed their email newsletter headers to increase open and click-through rates When someone signs up for your email newsletter, it's because they like your content and  

During today’s live webinar on landing page testing and optimization, you will discover how to perform the best possible landing page tests In the Mequoda Daily yesterday, we showed an example  

Luis A. Hernandez, Director of Publishing, Thompson Publishing Group, Washington, D.C. SIPA: What was your first job out of college and how did you get into this business? LUIS: Out of undergrad  

Documenting characteristics of your core customer will help you target more efficiently Before the search engine optimization process and SEO campaign deployment can take place, you need to carefully identify the  

Using iRip2 to retain video quality and create web videos more quickly The iPhone 4 has a great little HD camera inside it. It's just as good as the popular but  

An example of how to de-clutter your rapid conversion landing page template How many of you have a primary goal of converting casual website visitors to email recipients? Chances are if you’re  

Six tips on how Twitter helps strengthen writing skills Beyond the fact that Twitter has become a popular source for news, using it can help improve your writing skills. A recent article  

Short subject lines grab attention, tease the subscriber, and increase open rates Like a good headline, a good email subject line is succinct. It gets to the point without giving too  

Early bird pricing for the Mequoda Summit East 2011 expires on July 31st Register now for the Mequoda Summit East 2011 and receive the lowest price available Dear Publishing Professional, It is that  

Meeting the Challenges of Growing Your Business In his new book—“Growing an Entrepreneurial Business: Concepts & Cases”—University of Virginia professor Ed Hess tries to “make the growth process even easier to  

3 website factors that can lead to lower page ranks Online publishers and content marketers are constantly looking for ways to increase their search engine optimization. We are all aware that Google  

A brief Q&A with John Locke Every principle that best-selling author John Locke has used to sell over one million eBooks through the Kindle applies to all online publishers, whether you