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Google Moves Boldly Into New 'Construction' Role I once sat with Jack Kent Cooke, the late owner of the Washington Redskins football team and Los Angeles Lakers basketball team—and New York’s  

How to bring a personal approach to link building Do you have link building techniques for audience development? If your answer is “yes”, and these linking building endeavors of yours are based  

These focal points will help you execute the most beneficial web video strategy I don’t want to alarm online publishers or content marketers who aren’t utilizing video content…but it’s worth mentioning  

Leslie Davidson, Consultant, Davidson Direct, Pacifica, Calif. SIPA: What was your first job out of college and how did you get into this business? LESLIE: After college, I wanted to save the  

7 tips for finding dedicated audience members Building online communities is a challenge faced by an array of professionals, from audience development personnel to content marketers. And although there are great tools  

Discover how to track competitors and the tools that make it a little bit easier Amazon.com bought IMDB.com simply because they had been a great affiliate that they were starting to  

Utilizing these tips will help your video strategy on YouTube Online publishers and content marketers have been turning more towards video in 2011, as more consumers are busy watching video content  

Discover what magazines with the most likes on Facebook are doing What does your Facebook strategy entail? Is it working for your organization? Amanda MacArthur, Mequoda Group’s Social Media Specialist, has written  

This radical change to our rapid conversion landing page format has increased conversion rate consistently over the past three months We occasionally run organic marketing tests at the Mequoda Daily and  

Yammer Helps to Facilitate Melcrum’s In-House Talk A couple weeks ago I wrote about the rise of in-house social networks such as Chatter (from Salesforce.com) and Yammer. Both are based in  

Carl Kravetz and Dra. Aliza Lifshitz of Vida y Salud support ReSurge International through Birthday Wish Carl Kravetz, Publisher at Vida y Salud, recently celebrated a birthday. Although many people receive  

The popularity contest on Facebook just got a little more niche It's quickly becoming a popular habit to generalize people according to different social media platforms. Twitter is for “famous” people,