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A guidebook for exploring options available to maximize online revenues If you are launching, relaunching or fine tuning a website and would like to understand all the things you need to  

Asking the Right Questions and Getting Key Answers “Now more than ever, it’s increasingly important for publishers to maintain a mobile presence,” Ben Bassi of CommonPlaces told a SIPA 2011 Conference  

Online publishers are hoping that Newsstand will help the digital publishing environment evolve even more Apple’s new operating system iOS 5 is going to be released later this month. With iOS 5  

I was so excited to see that McAllister shared the press release template that Amazon's product managers use when coming up with a thoughtful and inspiring press release for a  

Whitelist before you launch to avoid receiving hard bounces and ruining your reputation Mequoda launches four to six systems each year, and in the process, I’m always impressed by our development  

Getting Sales and Marketing Teams on Same Page There has always been a bit of a disconnect between sales and marketing. One wants to build the brand and expand the channels,  

New data shares significant information for online publishers and content marketers Staying current with trends helps online professionals make careful moves in their online strategy. Walker Sands Communications, a full-service marketing and  

“A Personal Touch” isn’t cheesy marketing or something reserved for “mom and pop” gimmicks. In our world of cyber-autonomy, a personal touch can be just the thing to change a  

5 SEO lessons from this month’s live SEO Basics webinar Attending a single webinar on SEO basics is never enough. There is always so much content related to SEO. Our live 90-minute  

Robert Lerose, Lerose Copywriting, Uniondale, N.Y. SIPA: What was your first job out of college and how did you get into this business? ROBERT: I went to work for a small newsletter  

New data uncovers the main reasons why people avoid clicking on ads The web is filled with an array of online advertising. Although some online advertisers will tell you that they aren’t  

A Mequoda System is a complex system designed to point users towards rapid conversion landing pages At this month’s Mequoda Summit East 2011, we debuted our latest version of SEO best