Hail 'Caesar'! A Great Call to Action
Watching the Shakespeare Theatre Company's (STC) production of Julius Caesar here in Washington, D.C. a couple months ago, I just thought, “That Shakespeare guy
How does your website look on mobile devices?
This is a question all online businesses need to be honest about. Mobile usage is quickly increasing, and expected to be more popular
What’s your website based off of? Was it designed with mentor websites in mind? Did you compare the design of competitors or consider options that have helped bring them success?
Without
Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to
Issues and Answers from Our 'Mobile' Webinar
Here are 11 tips from SIPA’s recent Webinar on Going Mobile for Publishers: Developing a Content Delivery System for an Increasingly Portable World –
The need for proper interaction between website programs
According to PC Magazine, an Application Programming Interface (API) is used to “communicate with an operating system or some other control program such
Do you ever find great blog content that you want your friends or colleagues to see? Savvy publishers enable their readers to easily share content via email because it means
Does your online business utilize sponsor-driven revenue? Are these relationships presented in your email campaigns?
If you aren’t currently generating revenue from sponsors, consider the possibilities.
Innovations in European Postal Systems Set New Tone
Clemens Beckmann is the executive vice president of innovation of the German post office’s mail division. Now when is the last time you
Ten steps to turning editors into digital brand evangelists
There's no denying that every company needs a social media strategy, a company-wide policy and at least one person at the helm
AddThis, ShareThis and AddToAny now automatically get Google's Social Plug-In Analytics
On any other day, there's no real reason to recommend one social bookmarking/sharing plugin over another because as long as
Barbara Weckstein Kaplowitz, Big Huge Ideas, Potomac, Md.
What was your first job out of college and how did you get into this business?
Assistant to director of research and communications, Local
