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Many niche, special-interest publishers have been focusing on customer relationships for years. There’s a passion behind the content shared by publisher and consumer alike. Plus, publishers realized building relationships directly  

New Thinking Puts Spotlight on nOtice We’ve come a long way from Paul Revere’s ride for dispensing community information. But the British are still coming, at least in terms of innovative  

Email and social media are two popular Internet activities – are you marrying these two behaviors together? Depending on your audience and the type of online business you operate, you likely  

Facebook’s growth is one major reason editors and content marketers have turned to the social media platform. With over 800 million members, where else could you find such a large  

This is where Reputation.com’s value lies. In today’s digital world of consumer comments and reviews, single statements can ruin your credibility to people who aren’t familiar with your brand or  

Adwords is a cost-effective paid marketing solution used to buy traffic on the keyword phrases your audience is searching. Some online businesses use Adwords to strictly sell products. I’m sure you  

Deaf Ears Put Google+ at Back of Line I received an email last week from Google informing me that a SIPA member had added me “to his circles” and invited me  

What Google+ will and won't do for online publishers It's not exactly safe to say that using a Google network does anything for your SEO status. In fact, I've seen blogs  

If you've been on the social media map for a while you're probably not looking to be trained on re-tweets and social media etiquette, but it's normal for even the  

Do you still use a large desk calendar? They're effective at keeping you current with all of your upcoming appointments and tasks because it sits right in front of you...  

If your best friend suddenly got a facelift and became a Buddhist monk, you'd still love him right? He wouldn't quite look the same, and he might act differently, but  

Andy Tarczon, Founding Partner - Corporate Development, The Diffusion Group, Frisco, Texas SIPA: What was your first job out of college and how did you get into this business? ANDY: Wow,