The Changes Brought on by ‘Digital First’
On Thursday afternoon, I received an email from The Washington Post with a link to a story about exciting new arts and concert venues
Any large online publishing organization as one or several Managing Editors responsible for keeping the arrangement of editorial content flowing in an organized fashion. When you're managing several editors at
Any marketing campaign has the same end goal: make more money for the company. The only difference between a traditional marketing campaign and a social media campaign is that social
Don Nicholas, CEO, Mequoda Group, Hopkinton, Mass.
What was your first job out of college and how did you get into this business?
I was 27 when I graduated from college. As
Bundle first, create new products later
While most of the publishers I work with were not in the video production business five years ago, virtually all of them are today. In
Turning traditional print media into multimedia products
Traditional print publishers often have massive archives of content from back issues at their disposal. It would be a shame to let this content
How are you monitoring the sales of your products?
Knowing which products generate the most revenue helps you optimize your content strategy while dictating the future creation of new products. Especially
The right content marketing specialist will help you connect with your audience easier
How well does your editorial staff understand the topics you provide content on? In order to develop new
Research into the investing market shows how major financial institutions are creating direct relationships with website visitors
While compiling the Mequoda 500 study – a detailed look at the content models
How easy have you made it for audience members to share your content?
In all markets we’ve seen, social interaction and engagement has been a desired channel for content publishers and
The Power and (Occasional) Glory of Email Marketing
Email marketing remains a powerful tool, so powerful that it’s almost like one of those laser weapons in a James Bond film: put
The smartest business professionals utilize the tools of the digital age before making major moves. The smart operator or consumer pays due diligence to research before starting a project or
