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On Blogging, Telemarketing and Timing of Emails Here are three good articles I’ve come across in the last few days, as we gear up for next week’s Marketing Conference in Miami. 1.  

Alignment is a relevant aspect of operating a professional blog. If you are attracting traffic to your website through specific keywords, don’t you want those visitors to stay longer and  

Utilizing an image service can enhance your written content – do you know your options? It certainly does not hurt to incorporate images into your blog posts. Visual accompaniments help keep  

Choosing the wrong format for your membership website involves mislabeling your membership website and deciding to build it based off customer relationships instead of making it content-based. The sheer number  

Email strategy consultant Jeanne Jennings shares some important insight We talk at lengths about the power and relevancy email plays in today’s digital world. As a habitual activity familiar to the  

The email newsletter has continually evolved, just as email service providers and rules for emailing have In the beginning, there was not a CAN SPAM Act created by the Federal Government  

Allowing users to easily unsubscribe from your email newsletter is a best practice for Mequoda System operators. Doing so helps alleviate possible spam complaints or other negative messages that could  

Thoughts on ROI for Social Media Efforts I wrote the cover story for SIPA’s November Hotline newsletter on ROI for social media efforts. What should you expect and what parameters should  

Choosing the email service provider (ESP) for your business is a more difficult task than many people would think. For instance, what do the potential ESPs have to offer your business?  

Discover the membership website content model that fits your content best In our new Membership Website Strategy free report, you will discover the nine deadly membership website mistakes and the nine  

Lexicon Proves That Naming Is a Bit Scientific In the category of there-is-a-business-for-everything, Lexicon stands tall. Founded in 1982 by David Placek, they are a firm devoted to inventing names for  

There are three ways for someone to get an article you've posted in their feed. First, they're a fan and they see it when you post the article. Second, a