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Last week we wrapped up the final touches on our brand new Facebook for Publishers presentation set to debut during tomorrow's webinar. If you've spent time with us recently, you  

Our Digital Native Survey highlights the important information that affects the habits of publishers and online business owners. Have you ever wondered if your media brand is set up to  

Legacy magazine publishers are not paying close attention to whether their business is sponsor-driven or commerce driven. They are then going online with a completely different model. In doing so,  

Rachel Yeomans, Marketing Director, Social Media, Astek, Chicago SIPA: What was your first job out of college and how did you get into this business? RACHEL: I graduated in Journalism with  

As magazines quickly transform themselves from atoms to bits, their basic business strategies are likely to gain greater economic clarity It is both a difficult and exciting time to be a  

The Internet offers so many opportunities to legacy publishers. Theoretically, they could spend time content marketing, building links, optimizing their website for search, building online partnerships, syndicating content, using paid  

There are a number of proven strategies for success being used by online publishers. One such strategy involves the use of a subscription website, for publishers with an excess of content  

Legacy publishers have the opportunity to expand their brand by developing a magazine-centric URL structure. In doing so, your magazine content can remain the center of your online activity, while  

Niche businesses need additional channels to acquire large enough market share to succeed. Beyond building an audience through search and website traffic, it’s important to generate retail partners like Amazon  

The Digital Native Survey was designed to show how digital natives interact with media and the Internet. The insights are especially helpful to digital immigrants, many of whom operate online  

The digital magazine footprint increases in surprising ways When the tablet computer first hit the market, how long did you think it would take before it made significant waves? Before answering  

Legacy publishers are required to train staff members as they shift from traditional print to digital publishing. Although some of their skills transfer, there were ones for Internet-based audience development