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In only 12 lessons, you can grasp the process of writing for search engines. By now, the question, “why should I write for search engines?” isn’t asked as much as it  

In a time when publishers have a lot of opportunity to build their subscriber file, it’s worth knowing what their audience deems valuable. If Digital Natives are in your target  

BrainSlam Session Produces Rapport, New Ideas The SIPA Marketing Conference took place a month ago, but many sessions still resonate. One in particular, the BrainSlam, took that normally dormant after-lunch session  

Website traffic is a big part of email list creation; If new visitors aren’t arriving at your website, you won’t be generating new subscribers. In 2012, here are a few  

There comes a time when editors have the opportunity to interview interesting people from their market, people who are innovators that have a lot of valuable information to share. Good  

What is the top of your audience pyramid? At the bottom you obviously have your website, and the casual one-time visitors that land on it. Above them you have subscribing members;  

Tailoring Your Message to the Medium A few weeks ago, National Public Radio gave its standout comedy quiz show, “Wait Wait Don’t Tell Me” a shot at the big-time: a Friday  

Google Adwords might still be the best platform for generating traffic to your website, but there are several other growing ad networks with very niche communities that you might want  

We’re all familiar with the aphorism, “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for the rest  

You've just wrapped up another successful week; Articles were posted and traffic keeps going up. A reminder alert from your calendar app flashes on your computer screen letting you know that  

Tim Baskerville, Principal, Media Service Group, West Hills, Cailf. SIPA: What was your first job out of college and how did you get into this business? TIM: As a senior in high  

In 2012, the publishing industry will continue to shift manufacturing and distribution costs to the consumer, causing unit pricing to fall and publishers to introduce more premium editions In a free