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Lessons Learned From UK Publishers Study The recent UK Publishing Email Benchmarking Survey conducted by Adestra shows some interesting results, according to a post on InPublishing by Henry Hyder-Smith. He  

Apple's iBook announcement last week has the industry buzzing. Their iBooks Author software gives anyone the power to quickly create a well designed and media-rich iPad-ready book. If you're thinking  

We've recently installed a "fan gate" or "like gate" application on that Facebook Fan page you just visited. A fan gate is used to entice people to like your page.  

Laura Lieblein, EDM Publications, Bry-sur-Marne, France SIPA: What was your first job out of college and how did you get into this business? LAURA: My first job out of college was  

Faster than a speeding bullet…Capturing prospects in a single bound - It’s LinkedIn! Yes, LinkedIn—today’s best friend and rainmaker in media sales. With its plethora of users and information, it’s  

What do you look for on LinkedIn? When finding professionals with interesting backgrounds and skill sets, do you go beyond the marketing buzzwords and look for the ideas they have  

Professionals scouring LinkedIn are granted an interesting opportunity: the chance to network and make new business connections. Most of those doing so are attempting to better their careers, and thus,  

What do advertisers want that you can provide? Having a website that generates a significant amount of website traffic is ideal, however it’s not always at the top of priorities for  

Many digital magazine apps are still underperforming due to some of the following reasons With growth in the tablet industry, digital magazine publishing offers a significant opportunity. Unfortunately, the publishers and  

Are you looking for ways to optimize your entire digital publishing business? Legacy publishers new to the online environment may feel overwhelmed by the operating tasks at hand. For instance, the  

If you’re a regular Mequoda Daily reader, you already know that attaining (and holding) a high Google ranking isn’t easy. Of course, the Mequoda system gives you an edge in  

On Niche Publishers and Mobile Audiences It started last year when younger acquaintances started texting me instead of emailing. And now this "trend" includes some similar-aged friends. I write this because