Daily

Hands-on Twitter workshop provides up-to-date techniques One of the hands-on workshops at our upcoming Digital Publishing Workshop is entitled Unlocking the Power of Twitter. It will take place on Wednesday,  

A brief glance at the evolution of digital magazine publishing What’s there to say about the digital publishing industry? It’s been booming as of late, when prior, it had been lifeless.  

Twitter Chat Example of New Keys to Innovation “We have got to overcome our hyperactive sense of exceptionalism and embrace the more collective, cooperative and globalized forces shaping the planet.” --Neil  

3 best practices for increasing website traffic January 2012 has been a record setting month for Mequoda Daily. As a small B2B company, it can be hard to reach specific milestones  

Improvements to your social media strategies can lead to much higher monthly traffic counts We’ve been sharing the good word of Twitter and Facebook for years now. Our Social Media Specialist  

What social media tools do you use for efficient publishing? Many users of popular social networks utilize different tools to make social media more effective, and more efficient. For instance, when  

Five Techniques to Building the Better Subject Line Here’s a test of subject lines (from a mortgage company) from copywriter Mark Everett Johnson, a frequent speaker at SIPA events. Choose one. 1)  

A study from the Center for Marketing Research at the University of Massachusetts Dartmouth shows businesses saying, "it's not you, it's me" to blogging during its peak of effectiveness There are  

"A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” That's a line from Scott Cook, founder of Intuit.  

In the good old days, you were able to duplicate posts in WordPress. It was built right into the CMS and made writing new landing pages and templated posts a  

Dan Warren, President and Editor, Warren Communications News Inc., Washington, D.C. SIPA: What was your first job out of college? DAN: For two years I was a high school English teacher. Has there  

Independent publishers have been struggling for more than a decade to monetize blogs, portals, and communities; digital books and magazines are changing their Internet business models from sponsor to user