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With all the requirements needing to be met for outstanding email campaigns, it can be difficult for online business managers to take care of them all. Beyond the initial need to  

A customized WordPress plug-in helps facilitate email reward programs How are you tracking the transactions that take place through your website? You obviously need to be doing so to make a  

Lifecycle email marketing begins with clear segmentation After reading our featured article on creating reward email campaigns, did you start thinking about developing one for your own customers? If reward email  

You Can’t Just Rest on Your Good Scents At our local farmers market, one of the most popular vendors sells sausage. Their “trick” is that they cook up delicious samples for  

Google has always used your search data in order to deliver you the most relevant search results. This is why they've beat out every other search engine in terms of  

Operators of WordPress website can easily increase optimization with this tool Sitemaps are a critical part of search engine optimization, especially if you have a lot of content on your website. For  

Are you prepared to drive the most website traffic possible? Sometimes it’s the little things that make a huge difference. That concept relates directly to search engine optimization because simple changes  

Mequoda Summit West 2012 provides SEO Imperatives and Insights as a Master Class This April’s Mequoda Summit West 2012 may prove to be the best yet because of its advanced curriculum. This  

Dwight White, Copywriter and Marketing Strategist, St. Augustine, Fla. What was your first job out of college and how did you get into this business? My first job was in banking.  

For consumer marketers, there is perhaps no better audience development program than one anchored by a well-run audience development blog I almost never meet a publisher who tells me their audience  

Traffic begets audience members, consisting of subscribers and buyers Not everyone who visits your website will become a subscriber. However, the more traffic your website receives, the greater the chance of building  

How a single plug-in can help your audience development activities The audience that develops around your content does so one main reason: they find alignment with the information you provide. Of course,