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Lidia Lubka, publisher/editor, EcoLog, Toronto, Canada What was your first job out of college and how did you get into this business? After graduating with a journalism degree, while trying to  

Five expectations for hiring staff in a modern media company IT department I suppose most people my age in the IT industry have a favorite character from the original Star Trek.  

There are dozens of WordPress plug-ins that can transform the functionality and efficiency of your website WordPress is the system we’ve used to build client’s websites with. If you’ve been looking, it’s  

Not all digital publishers have the opportunity to staff their own IT department. This is especially true for very niche publishers operating with a small internal staff. However, to succeed in  

The demands of digital publishing websites today is much different than five years ago Do you like the way your website looks? If so, don’t get too attached to it. Your  

As digital grows, membership strategies are a focus Three interesting notions came upon me recently. The first involves creative software superstar Adobe. The company announced that between March 1, 2011 and January  

On Awards, Content, Integration and European Privacy It’s all about awards here at the SIPA office for the next couple days. The deadline for our SIPAwards competition is tomorrow, March 2.  

A clear approach will help the long run of digital transformation Publishers who haven’t stepped into the digital world are facing a few issues. Costs associated with print products are yielding the  

When social conversations are the norm online, you need to be harnessing them properly. If your audience is inclined to share their time with you via social media, you need to  

Subscription websites have never been more valuable as digital evolves Digital may be the direction publishers are heading, but a plan is required. It’s pretty clear that digital magazine publishers need  

Working Smarter to Overcome Overload I read a very interesting note in Sunday’s Washington Post about delegating. It said that Steven Spielberg once told an audience that as an amateur filmmaker  

In the times of crowded inboxes, you need to stand out or audiences will slip away Rewarding consumers for supporting your brand is a positive step in customer relations. And with the