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People relevant to your niche are who you should be following If you were asked to find 10 people you know on Twitter, find 10 companies you admire, find 10 competitors,  

Watching your follower count doesn’t have to be painful. Everyone has good days and bad days on Twitter, particularly when it comes to follower numbers. Some days the number will rise,  

At the Digital Publishing Bootcamp, we will be discussing Twitter and publishers' interactions with the social networking tool. The workshop is designed to show how Twitter can be a phenomenal tool  

Songwriting Brothers Show What a ‘Small World’ Can Do One day in the early 1960’s, Walt Disney called brothers Robert and Richard Sherman into his office “and gave them a  

Following platform expectations to appease audiences George Orwell once wrote, “Good writing is like a windowpane.” Interpret that statement as you will, but for me, it speaks of the protection that words  

Have your words work for you, even when you’re not working SEO is my favorite audience development strategy for two main reasons. First, when you take the time to focus on your  

Email campaigns are conducted for a variety of reasons. Some digital publishers use email campaigns to further relationships with converted audience members. Others attempt to turn subscribers into buyers by selling  

How does your audience prefer to consume content? Some digital publishers have it all figured out. They know their audience, it’s been the same for decades, and although some have taken  

Diving into ebooks can be profitable with right moves A colleague friend and I used to have a running dialogue at the last place we worked, usually after a very  

eMedia Vitals pointed out last week that five major magazine and blog publishers redesigned their websites recently. After studying their before-and-after looks using the Wayback Machine, it's obvious that all  

When starting off, some digital publishers approach their goals in strange ways. Would you ever expect success if you wanted to base your business off another, without any uniqueness to  

Does seeing other publishers redesign their website or make changes to the content they provide make you wonder about your own possible changes? Streamlining Digital Asset Workflows is a session from