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Live events, webinars, and white papers provide email marketing insight Live vents are a major way publishers generate revenue and build an audience. There is no higher level of interaction than  

Advanced email marketing strategies displayed through case studies will have you driving more traffic and gaining more conversions Email list building is a main thought for digital publishers. Email allows for  

The Young and the Rest of Us As SIPA approaches our 1,000th Linkedin group member this week, we were wondering how to mark the occasion and I came across this  

According to Peter Kafka on All Things Digital, Facebook brought in 3.15 billion ad dollars last year, saying that "revenue increased, in part because it served up 42 percent more  

All industries have best practices for setting up their Facebook page What is the focus of your company’s Facebook page? Are you using it to share content or promote weekly deals?  

Publishers are making adjustments to their websites to incorporate the social engagement opportunities presented by Facebook, which claims to have over 845 million active users. Beyond strategies for publishing on Facebook,  

This is an important week for all the potential attendees of the Mequoda Summit West 2012. This Friday, March 16th, is the day our early bird pricing expires. If you  

How did you get into this field? Mitch [Eisen, the CTO,] and I met on our first jobs after college. Then about 6 or 7 years later in 1999 we were  

SEOs track results so their success can be substantiated. However, before overall results can be formulated, there is the need to create an accurate and extensive keyword universe. The Google Keyword  

After you have a keyword universe developed, how do you make sense of all the data? A keyword universe, which is the backbone of online marketing efforts, typically consists of  

For some digital publishers, social media is all about impressions If you had to choose between Facebook and Twitter for your digital publication, which would you choose? It’s a tough question because  

TweetChat Yields a Screenful of Video Tips It’s revealing no secrets to say that video has become a huge tool for engaging and selling on the Internet. How many of us