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Tom Gale, President, Gale Media, Boulder, Colo. and Publisher, Modern Distribution Management What takes up most of your time these days? I’ve spent most of the past year and a half integrating  

The art of audience development blogging requires great service journalism wrapped around a best-selling product While audience development blogging can take many formats, I teach my clients three basic templates to  

There are two sides to audience development blogging – the practitioner’s side and the manager’s side. Practitioners, including online editors and bloggers, want to know all the best strategies for audience  

Audience development is a main focus of this live event, with dozens of tips and case studies offered Audience development is rampant online, but which strategies are right for your brand?  

With a new optimization penalty looming, who stands to lose search engine traction? Many digital magazine publishers pride themselves in the SEO work they do. Through careful research and targeting, they  

Six valuable messages and the sessions to cover them The keynotes, sessions and speakers for SIPA 2012, May 20-22 in Washington, D.C.have all been carefully selected to deliver the most relevant  

4 digital publishing stories you may have missed recently I’ve been tracking related to digital publishing for months. In late 2011, the term, and closely aligned terms, retrieved a couple of  

Open Site Explorer can help build better authority for your website Do you realize that it does matter who links to your website? Websites that link to your content can have  

Do you have high quality content to attract and convert users? We don’t genuinely think Google will make changes to their GoogleBot that will penalize white hat SEO, even after Matt  

Seminars by banks prove popular, and bilingualism helps us think better Small businesses in the U.K. have found an ally of late in banks. The New York Times reported yesterday  

3 sources to turn to for email copywriting advice Writing for email is unlike other forms of communication. First, you need to have an email subject line that screams, “Open me!”  

Tips and tools for getting advice from people who mean the most to your brand Surveys and polls can be very telling. These direct comments from your audience can tell what