A recap of informative pieces on digital magazine publishing
Digital magazine publishing is experiencing changes, including a Hulu-like model for unlimited digital magazine consumption. Major magazine publishers, who have partnered to
A look at digital publishing changes and a glimpse into the future
This summer alone has seen some major changes that can affect the digital publishing industry. Although some of these
Auditing your SEO data with tips from Mequoda Summit West 2012
Metadata has two distinct functions; it helps search engines understand your content, and it helps users engage with it. Without
We love to share our own experiences at Mequoda Summits. It is our program after all, and we’ve designed it to share experiences, both positive and negative, with our clients
Measurement needs to remain as a central part of online business development
The Mequoda Summit West 2012 kicked off yesterday in Lakewood, CO. The day was full of insight from an
Your survey answers will guide our content decisions
I had a great conversation with Ryan Stillwell yesterday. He is the vice president of sales for Mortgage Success Source, LLC, and
Tips on getting started with lifecycle email campaign execution
Lifecycle email marketing has created a buzz with many businesses looking to provide a better email experience to customers.
We first talked about
Tips on email segmentation, email engagement, and email creation
What is the number one reason to segment your email marketing list? According to some older data from eMarketer, the main reason
A new product caught my eye recently, as it boasts the ability of combining “real-time product level data with click and purchase behavioral and demographic data into a single source.”
This
Getting the most out of your interviews
In yesterday’s member profile, Minal Bopaiah, editor of Subscription Site Insider, spoke of the importance that case studies play in their success. She
If you host an annual event, then you're not only wading in the editorial business, you've also drifted intentionally into the events business. Paid events require a significant amount of
