Daily

Three changes the digital publishing industry must recognize We’ve seen a lot of changes from being in the online business and digital publishing markets since the early 2000s. When we first  

The nuts and bolts of protecting your content SIPA’s quarterly Memorandums From Counsel are written by the highly esteemed law firm of Levine Sullivan Koch & Schulz, L.L.P., specifically for  

The IBM Institute for Business Value recently released a report entitled ‘Beyond Digital: Connecting media and entertainment to the future’. The report was compiled to help media and entertainment companies understand  

Making new technology part of your everyday Rachel Yeomans, marketing director of social media for Astek—and the person who helps us run our Wednesday noon (Eastern) Twitter Chats (today’s topic: SEO)—is  

The lifecycle email triangle is utilized by these three brands to entice further engagement Lifecycle email marketing considers the recipients and their recent activities, leading to marketing messages that are more  

Other contest ideas I’ve seen on Pinterest include asking users to upload pictures of themselves using or wearing their favorite product, or simply repining a pin about your contest. Be  

Are you developing a lifecycle email marketing system for your organization? Do you know which aspects are most important? Do you know which components need to be customized to properly  

Ryan Stillwell, Vice President of Sales, Mortgage Success Source, LLC, Holmdel, N.J. SIPA: How did you get into this business? RYAN: I was a branch manager for Wells Fargo and Originated  

Pinterest will be a topic of interest for publishers until we see exactly where the social network is headed. Copyright issues have some publishers wondering about the legality of pinning  

Optimizing YouTube video content will lead to enhanced branding and the chance to drive more website traffic YouTube clearly doesn’t want its users bouncing from the site and going to the  

Murphy to explain new hiring guide at SIPA 2012 “Ask your employees one important question: would you rather work short-staffed or with someone with a bad attitude?” On a video promoting  

While there were dozens of great ideas circulated at last week’s Mequoda Summit in Colorado, one in particular was so simple it stands out in my mind. John Bolton, group publisher