Little-known fact: If you send out an equal number of (1) content-rich email newsletters and (2) straight product spotlight promotions versus sending only promotions, email engagement improves. In fact, the
Words matter. Imagery matters, too. But, the purpose of imagery in direct marketing is not to please or entertain—the purpose of graphics in direct marketing is to get your audience
Have you ever thought about digital magazine history? Magazines were originally invented in the 15th century, shortly after the invention of the Gutenberg press. Magazines were different from books because
Mequoda's Haven Wordpress system is a digital publishing and marketing system for subscription websites that will ultimately be one of many successful digital publishing business models deployed online that are
Earlier this year, I read with something between amusement and dismay a recent piece about how the Wall Street Journal, one of my favorite news sources, is trying to do
I continue to read with interest how free email newsletters are the hot new thing. A recent Digiday article shared that The New York Times, who has 15 million email
I'll make this quick because I know you're busy. You’re invited to join us on October 13 at 1pm ET for a FREE webinar, The 7 Email Marketing Templates You Need to
As someone who's looked at your website every day for a long time, you probably have no business reviewing your own website. There are probably things in the back of
Do you want to know the secret to email marketing success? We have developed 7 email templates that will take your campaign from boring and bland, to jaw-droppingly engaging with
If you're one of the hundreds of magazine publishers who are still giving away your magazine content, it's probably time to stop and think about using that content to sell
If you want to build a magazine audience, the foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how
Some of your customers will want one of your products, and others will want more. But how many will buy the first and never return, and how can you generate
