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Email marketing is used by 78% of marketers. Similarly, email newsletters are used by 59% of marketers. These stats were reported by eMarketer, and they came from a survey from  

As editors of a marketing blog, it'd be easy for us at Mequoda to shout numbers and research quotes all day long. Thankfully, we "do all our own stunts" as  

The impact of content marketing There was a time when I approached being an online editor purely from a journalistic standpoint. My background, comprised of editorial and marketing experience, allowed me  

7 editorial tips for writing a white paper Knowing how to write a white paper is one step in building your audience. We often talk about optimizing landing pages to get  

Learning how to write a Blockbuster SEO post is paradigm altering for online editors. By adequately researching keyword phrases, and determining the competition you face on those keyword phrases, you  

Writing a professional bio that must double as a landing page on your website, is perhaps one of the most daunting tasks a writer can face As a consultant, author, and  

7 on-page SEO elements you are in control of There are many audience development strategies that can be used to find audience members, and allow audience members to find your content  

What do you think makes up on-page SEO? Is it all about your keyword density? Some people new to SEO may believe this; that SEO success relies solely on the ways  

Tomorrow’s webinar will discuss proxy metric modeling – a short form of modeling that allows you to find a handful of key metrics. These key metrics define how the business  

A look at quickly growing app categories Not every medium will work for every digital publisher. Some digital publishers focus solely on their written content – be long-form editorial or fiction. Other  

We are all familiar with Apple’s reign atop the tablet market. They were the first to enter with the iPad, and have continued to dominate as they upgrade the device  

Google Currents can help digital publishers distribute content and build their email marketing lists Mobile email and mobile website design have become topics of interest to digital publishers since the popularity