Daily

Beyond the followers of your content, Twitter is its own community. People use the social network to share and consume information. As a digital publisher, you are a valuable source  

Online editors and audience development professionals don’t just work the standard 9-5. Deadlines and new projects pop up and audience members make comments at random hours. Due to these elements,  

The opportunity to pass on skills to your offspring is a wonderful thing. This summer my son Ryan will be working for us as a social media specialist. His time will  

Five steps to an audience development plan Writing for audience development begins with keyword research. What are your audience members searching for? How many people are searching for the content  

A couple of social media tools that will help your audience development activities on Twitter How are you developing audiences with your social media activities? I know some online editors and  

The new Audience Development Consulting Program will help you plan, target, and track your keyword campaigns Online audience development has evolved, although not every online business owner realizes this yet. This evolution  

Digital magazine publishing can succeed with the help of well-designed apps Digital magazine publishing relies on app and tablet success. Fortunately, these two markets are growing quickly; global tablets are predicted  

Most app producers will not make money off their product. In fact, 80% of respondents in App Promo’s First Annual Developer Survey said that they don’t generate enough revenue to  

If you want an app to be successful, it needs to be marketed I’ve been asked before about the costs associated with developing apps. I really don’t love giving the “it  

According to Forrester, 760 million tablets will be in use worldwide by 2016. Yet many publishers do not have a tablet publishing strategy in place. How can legacy publishers succeed in  

If you aren’t able to catch your audience’s attention Depending on the sources you believe, people spend between 2.6 and 30 seconds on the email you send them. Hopefully your efforts  

Understanding how email feedback loops work will help email copywriters and email marketers present better content An email feedback loop exists between email marketers and the recipients. And since email copywriters