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Audience development efforts should focus on popular activities A recent article from Gartner uncovers five daily activities popular with tablet users. The survey shows that on average, more people are using  

How presentation is evolving to make life easier for digital magazine consumers Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to  

From print publishing to digital magazine publishing, a blog can be hard to start with a good strategy behind it Some publishers are only familiar with providing content. They don’t necessarily  

Being on top of consumer metrics wasn’t always a strong point for print publishers. Sales and reviews have been used to gauge interest, but metrics are now being used in  

The road to digital publishing success is long, scenic, and freshly paved. With the help of a vibrant online community and growing markets of smartphones and tablets, publishers are regaining  

A new study, Strategies for Effective Tweeting: A Statistical Review, from Buddy Media (recently acquired by Salesforce) says that publishers get 29% more engagement from their followers when they tweet  

Twitter’s design fits well in a quick moving Internet landscape. The 140 characters or less can grab attention easily, and drive traffic to a defined landing page. What some advertisers  

If you’ve been using Twitter for an extended period of time, you’ve probably developed a strategy that works for you. Is your Twitter strategy working for you, or do you expect  

As some of you know, I was diagnosed with Late Onset Stargardt’s Disease back in 1992. For 18 years, there was some mild decline in my vision. Then in the  

Your best audience development activities will lead to face-to-face interaction I recently read an article about digital publishers “swapping analogue dollars for digital dimes.” The article made a lot of sense,  

Enlightening commentary from two significant industry experts will enhance your Digital Publishing Bootcamp experience The Digital Publishing Bootcamp will provide a lot of data, tips, and insight over its three-day duration.  

When you’re designing a website one of the main objectives should be inducing traffic. No matter what the content of your website is, if you don’t create traffic its not