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The Mequoda Summit West 2012 highlights some advanced SEO strategies By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered. It’s the advanced  

Do not forget the power of blockbuster SEO posts in 2012 We’ve discussed blockbuster posts before. In fact, Don Nicholas, CEO of Mequoda Group, wrote a great article on the process  

Digital marketing allows for more ways to offer impulse buy opportunities Have you ever impulsively bought something? Do you allow your audience members to impulsively buy your products? For digital magazine publishers  

Which Adobe DPS Edition is right for you? Digital magazine publishing evolution has been helped by the use of Adobe’s Digital Publishing Suite. According to recent reports, 600 publishers worldwide are  

Discover your best digital publishing assets As the digital publishing industry grows at an alarming rate, there are a few main keys to focus on. Beyond providing content on different e-reading  

Statistics dictate the need for certain changes to email marketing strategies Email marketing is getting more important to consumer marketers. More users and looking at email content on their mobile devices  

Mequoda’s Audience Development Summit 2012 is more than just talking heads. Not only do you learn the secrets and strategies of the leaders in Internet marketing in six eye-opening sessions,  

Understanding the importance of email marketing in-person You need to look at email metrics to develop the most beneficial email marketing strategy. Only your specific metrics will tell the story of  

Are you properly communicating with your brand’s most important allies? Connecting with buyers needs to be your priority. Sure, building email marketing lists is important too, but for a different reason. List  

Last week I dug into some research around a tweet's ability to drive clicks and traffic. The results showed that a more personal feed with quirky statements, re-written headlines and  

7 ways to reach your Twitter potential What does your Twitter strategy consist of? I’d imagine you are at least tweeting the title of each article you publish and adding a link  

Three critical questions every website publisher must answer. Who runs audience development for your organization? When a website publisher asks me to help them increase website traffic and build a loyal