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If you look at Shorenstein Center and Lenfest Institute's Digital Pay-Meter Playbook, you'll discover that one key metric you can measure, which identifies high-performing publishers, is your "stop rate." Your stop rate is  

While the Myers-Briggs Type Indicator (MBTI) began as a tool for self-discovery, it has become a widely used tool for building high performance teams in organizations. It provides users with  

Successful website homepage design allows visitors to achieve their goals Is your website properly designed to meet the expectations of your visitors? Often times websites encourage visitors to take an additional  

It strikes me as somewhat ironic that the word magazine which simply means storehouse, is becoming more true than ever as magazines go digital and digital magazine libraries make it easier than  

In-person, live events can be a fun and profitable revenue stream for any multiplatform publishing company. When passionate people are committed to a topic, they want to go to the  

How would you like to increase your subscription revenues by almost 60%? It can be done, and it’s not magic. All you need are a paid subscription website, a couple of  

We all have a need to feel taken care of. How many things do you buy to fill that need? Don't we go to a restaurant not just for the food  

“Hello, sailor. Can I buy you a drink?” “Do you come here often?” Of course these silly pick-up lines are good for a laugh, but do you know how to really introduce  

Some people accuse me of being an academic wonk. At Mequoda we're often forced to make up our own lingo because you can't pioneer an industry to the digital shores  

Over the years of attending in-person publishing events, we noticed a trend where a solid portion of the speakers invited to present are vendors and consultants, and a decent number  

In the words of David Ogilvy, "a good advertisement is one that sells the product without drawing attention to itself." And when selling a web magazine, one of the best  

Before we get into content marketing podcasts, let's talk about podcasting in general. Podcasting has had a culture that has been behind the scenes lurking in the background for well