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Gas stations, supermarkets and bookstores are all retail businesses. They all resell products, yet the specifics of their business models and their physical infrastructures are very different. Optimizing those specifics  

"You either want something you don’t have, or you have something you don’t want.” That's one of the main truths in life that every copywriter needs to know to use basic  

Best blog names contain a keyword phrase One of the huge advantages of creating a new portal brand is having the chance to pick the name with SEO in mind. This is  

You buy a home, you fill it with nice things. To secure your home, you add locks to the doors, sensors to the windows and all kinds of other security  

Blending compelling copy with keyword strategy takes practice. Lots and lots of practice. Online copywriting has made it necessary for us, ah, mature copywriters to update our existing skills to meet  

These 10 organic marketing programs are perhaps the best organic marketing definitions Organic marketing focuses on the shift from spending money on marketing to spending time on a disciplined strategy, proven  

Every publisher has a love/hate relationship with backlinks. We love when they're high-quality and make us look good, and we hate when they're bad and make us look spammy. For  

How easy is it to interact with your email newsletter? Marketers can get carried away with email. Some will hide the unsubscribe link with tiny text. Others will use more calls  

10 email marketing template best practices for success With email being one of the most effective ways of marketing our products, it’s always a good time to review Best Practice email  

Membership websites are hot for 2013 All the sudden in 2013 I found myself hip-deep in subscription and membership websites. Perhaps it’s the tablet market evolving, the publishing market maturing, the continuing  

It might be true that some sites are "winning" the search engines simply by existing and being a well-known reputable sources, like the New York Times or Wall Street Journal. But  

Deploy your words to make landing pages more powerful The best landing page designs aren’t about design. OK, they’re sort of about design. I know that my copy can enhance and work