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Be careful who you follow because special-interest publishers are converting print to web subscribers better than anyone  

Website usability tests are performed to determine if websites are functioning correctly. If they aren’t, users will have a hard time executing on their desired tasks, leading website publishers to  

Now’s the time to plan for tablet and smartphone email platforms Just when you thought you’d mastered all the new copywriting techniques demanded by the 21st century … mobile devices are  

Stay focused, be quick, and write well The other day my husband had to fetch a magnifying glass to read what was printed on a box of gourmet chocolate milk mix. It  

"Oh great, one more thing to do," thinks every editor you've ever approached about search engine optimization. Because of this common adverse reaction, it's important to emphasize the longevity of articles  

Write less but create powerful headlines Which of the following headlines do you think will perform better?  

Three issues on the functionality and design of digital magazines There’s been a tremendous amount of speculation on what the perfect digital magazine might be and where the future of digital  

At Mequoda we get about 30,000 unique visitors every month. As a niche marketing blog for publishers, that ain't too shabby!  

Misunderstanding Membership Website information architecture Misunderstanding the characteristics and attributes of a membership website compared to, say, a subscriber-access-only magazine or newsletter retail subscription website is a common misunderstanding when publishers  

As online professionals, we spend a lot of our time testing, researching and applying new strategies to create "best practices". Sometimes these practices apply to everyone and sometimes they just  

While many magazine publishers struggle to find the right subscription marketing strategy, The Economist demonstrates its regard for long-term subscriber relationships. The simplest subscription website pricing strategy is Universal Access and  

All of us have come across the 404 error page message at some time or the other. The 404 pops up when you have connected to the server but the