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MarketingpProfs has new research dedicated to the most effective words in email subject lines. In the study, performed by British marketing firm Adestra, "Emails with the word "alert" in  

Adweek reports that Condé Nast has had their biggest September for ad page sales in 5 years. Each year the ad page contest is held to see how many ad  

Publications have always battled to tame the comment sections of their websites. Social media has emerged as a solution that provides authenticity and civility to heated online discussions. Poynter just  

For a publication with roots deep in the Victorian era, founded by a conservative Scottish hatmaker, The Economist is a surprising innovator in the modern publishing era. Apparently, despite its stodgy  

Publishers using Adobe DPS for their magazine apps should be thrilled that their most recent update includes the ability for users of the app to "pin" their favorite articles. If  

Different strokes for different folks, and different email layouts for different business models What is the intention of your email newsletter? You spend a lot of time and effort trying to  

All this hype about native ads gave us a chuckle in yesterday's weekly Mequoda editorial meeting. In case everybody's forgotten, native ads aren't new, a fad, or even advertising's hottest  

iPad-only magazine blows up the envelope gorgeously It’s not often that someone defies conventional wisdom so profoundly and still makes a success of it. But that’s what TRVL magazine has achieved. TRVL is  

Digital publishing news for Monday, July 15, 2013 Even though print magazine launches are down, AllRecipes.com has stepped up to the plate and decided to come out with one of their  

After three years of single digit revenue growth, I was beginning to wonder if Mequoda Group was a mature company. While we had experienced double-digit growth from our launch in  

TabTimes is reporting that Apple has been found guilty of "conspiring with publishers to fix the price of electronic books, dating far back as 2009". "The five publishers charged in  

The newsletter subscription website model is simple, clean and editorially-focused Newsletter publishers, particularly those on the B-to-B side but also those with consumer titles in the finance and health fields, were