Wine Enthusiast has launched a new app called the Tasting Guide which is available on the Apple App store and will be available on Google Play in September 25th.
This week we're taking a blog-cation as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive. In the spirit of always
It looks like "native advertising" has caught the eye of the Federal Trade Commission, again. Paid Content reports,"On Monday, the FTC announced that it will hold a workshop on December
Ad Age is reporting that Hearst Magazines are holding magazine "upfront" meetings with hundreds of media buyers and ad agencies. Michael Sebastian reports," The Hearst upfront, scheduled for Oct. 15
This week, as we pack our bags for Boston and get ready to mingle with publishing professionals at the Mequoda Intensive, we decided to take some time out to share
A few years ago we were wondering what magazines would do in the digital age. We expected subscription websites to grow in popularity, but we weren’t sure what prices would
The New York Times is reporting that People is changing its subscription model. Christine Haughney reports,"On Monday, the magazine is introducing four new subscription packages. It is trying to attract
Ad Age has a new report on the relationship of editorial staff and advertisers. Michael Sebastian reports, "Many publishers embracing sponsored content defend the integrity of their ad/edit walls by
Mequoda has worked with many publishers over the past 10 years. If I were to describe the "average" Mequoda client, it would be a small to medium, independent publisher with
Publishers have been experimenting with their paywalls all summer. See why paywall experimentation is a digital publishing trend. Esquire has been up performing all kinds of paywall experiments this summer.
As you may have noticed, Mequoda is a firm believer in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is
