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A recent partnership between Nielsen and IAB is designed to provide better mobile audience metrics to publishers and marketers. Nadia Cameron writes, “The program is being jointly funded and delivered by  

Many big box retailers were open on Thanksgiving, giving the post-holiday shoppers somewhere to go before the mayhem of Black Friday. Some publishers got involved in the sales too, offering digital  

The New York Times continues to lead the transformation of the subscription publishing industry. In the next few months, they're rolling out a brigade of new multiplatform publishing products that  

"We can't afford to pay for content if it's going to be a one-time use," stated Jay Annis, VP of The Taunton Press speaking at the Act 4 Publishing Event  

Direct Marketing News is reporting on how Hearst is using email insights to boost their subscriber base in both the print and digital worlds. Hearst has been using a massive  

At last. We’ve noted here that it seemed simply astounding that a publisher with the vast resources of Time Inc. was putting out a blurry product. TIME magazine – granddaddy of  

Digital newsstands just got an upgrade. Google has decided to combine their Google Currents mobile news application and their Play Magazine app into something called Google Play Newsstand, which competes  

Joanna Coles, editor of Cosmo, recently wrote an article for AdWeek that shares her opinions on digital publishing and printed content. “Digital disruption has been fantastic for the publishing industry. It’s  

Another major newspaper is joining the ranks of paid online content by enacting a subscription paywall. Denver Post will be putting up its paywall on December 2. The Denver Post is  

Every publisher has their own audience development strategies. In a Mequoda System, our three goals are to attract, retain and then monetize, which is done primarily through email. There are,  

eMarketer has a new report on X + 1's and Research Now's new poll that takes a peek at how misaligned our marketing campaigns can be compared to consumer expectations.  

Ad Week is reporting that Forbes Media is entertaining offers to sell the company. Lucia Moses writes, "CEO Mike Perlis announced the news in a memo to employees today saying