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Back when many current print journalists were beginning their careers, their job descriptions looked very different than they do now. Yes, the basic idea of being a journalist is still the  

“Mad Men” may have died, but in the digital age, advertising's been born again. In fact with a 21st century propensity for growing new tentacles, the conventional ad is evolving  

Although we work with many established legacy publishers, we also work with publishing startups. In fact, these startups benefit from our years of work with legacy publishers teaching them how  

Aggregating great content is just as valuable as creating great content Content aggregation is often given a bad name, because it’s often done incorrectly. The best content aggregators approach the process  

These days, when people talk about newsletter best practices, they’re usually referring to free email newsletters, used as a marketing tool to drive inbound traffic to websites. But because some  

Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant  

PR is so different now than it was even five years ago, nevermind ten or twenty years ago. Because major news outlets still require press releases, we still publish them,  

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share  

Pricing psychology is fascinating. A couple cents can change someone's mind about purchasing a product, no matter what the total cost is. For example, some people are more willing to  

Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And  

I'll make this quick because I know you're busy. You’re invited to join us on December 8 at 1:00 PM ET for a FREE webinar, 7 Subscription Landing Page Tests  

Magazine covers matter. As Samir Husni (aka Mr. Magazine) states in a recent article on Poynter, “The power of the magazine cover in print has always been significant...High-profile people, it’s