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American Media Inc. has tabbed agency Amobee to handle all of its mobile advertising. The partnership represents the largest publisher deal for Amobee, which succeeds Kargo as AMI's facilitator for  

Publishers are trying new tricks and refining old ones to get visitors to stay on their sites for a while. Digiday recently homed in on four creative examples of content deployment  

The Mequoda Pyramid supports the notion that products have a natural hierarchy Publishers implementing a vertically integrated strategy use outside media to acquire new customers, leveraging “free media” first. They use content  

Forbes continues its bid for world digital magazine dominance by topping the 10 most influential global brands on LinkedIn.  

The New Yorker has shifted its digital strategy and will offer its new articles and archived content since 2007 free for three months before instituting a paywall. The free period  

Time.com is playing Facebook like a fiddle, growing its Likes by 44% to 5.4 million during the past three months – in the process outpacing the likes of BuzzFeed, The  

Hearst's Troy Young "explained how the new site is the product of a more nimble, easier to use, system. What readers will get is a sleeker site, which includes breaking  

The research firm Gartner forecasts that 321 million tablets will ship in 2015, as compared to 261.7 million desk- and laptops, MediaPost reports.  

Citing NewBay Media as an example of publishers doing it the right way, Mickey reports that the B2B and niche outfit has invested in in-house customer service reps and explanatory  

A recent study conducted by Edelman Berland for Adobe reveals that 74% of professionals are looking to mobile as the future of creativity and design.  

GfK's MRI Starch Advertising Research found that tablet ads get 52% recall, which is the same percentage print ads can expect. In addition, the most recalled ads come in at  

Folio: recently examined the latest practices of publishers building engagement through social media platforms. TJ Raphael's piece focuses on Glamour's use of Facebook, National Geographic's use of Instagram, and Seventeen's