The image-heavy publishers among us have turned to Pinterest to build community and web traffic. Now, the social network is becoming more valuable, as an analytics dashboard has been introduced.
With the usage of mobile consistently increasing (it now accounts for 30 percent of web traffic), it only seems fitting that digital advertising revenue would be increasing, too.
Believe it or not, Playboy’s new editorial strategy for its digital editions is about written content.
With this change, it appears that Playboy’s focus is going to be more about
The New York Times has brought a variety of options to its digital offerings, including smartphone and tablet apps, plus apps like NYT Now and NYT Opinion.
Now, New York
Major digital publishers want editors who have digital knowledge in addition to their editorial expertise. It’s also helpful when a new digital editor joins a publishing where there’s already familiarity.
A recent article from Media Life Magazine discusses the Global Web Index’s new report on worldwide media consumption, which shares that mobile is growing faster than any other form of
The ever-changing digital climate requires publishers to make changes, too. Rodale is the most recent publisher bringing a major change to its oldest magazine.
If your website doesn't attract at least 5x more free visitors than paid subscribers - your publication is probably in trouble
Marketing expert Seth Godin recently spoke at the HOW magazine
Elle Canada is partnering with retailer Hudson's Bay to allow its readers to shop by way of video on their mobile devices, Women's Wear Daily reports. The video series launched
Ink Global is replacing American Airlines' in-house publishing unit in the production of American Way inflight magazines, as well as two other new titles. Folio: reports that Celebrated Living, for
The Nieman Journalism Lab reports that Atlantic Media's Andrew Golis is slowly rolling out the in-house social platform that he has been working as both entrepreneur-in-residence and general manager of
