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Digital marketers have a lot of technical resources to help them collect and utilize data, but which technology is most valuable?  

We always keep an eye on the major publishers to see how they approach the digital environment. Meredith is continuing to make moves as it has acquired a new website.  

Are you surprised at how quickly the adoption of programmatic advertising is moving? eMarketer is reporting on a survey conducted by Chango. According to the article, out of marketers in  

It’s being reported by Ad Age that the editor-in-chief and publisher of the New York Times Magazine are visiting CMOs and agency execs to share the news that the Sunday  

As a publicly traded entity, Twitter has a significant reason to build its user group, which includes turning casual visitors into registered users.  

With the holiday shopping season coming upon us quickly, some digital publishers will be looking for ways to cash in on Black Friday and throughout the entire holiday season.  

I remember when media companies and digital publishers were in the process of launching their first apps. A lot has changed since those days, even though they aren’t too far  

Digital archives are a great friend to digital publishers. Releasing archives digitally allows for publishers to create a new revenue stream while audience members bask in the glory of so  

YouTube and The New York Times, two major digital publishers, have new updated apps for its audiences. Talking New Media has the story on these updates.  

We find the launch of new paywalls a newsworthy event because it allows us to look at what digital publishers are doing to create revenue streams. Since strategies on paywalls  

Anyone who follows social media closely has seen spikes in activity based on certain events. A new study has taken a look at this.  

Aggregage is a digital media company looking to get involved with the B2B industry, and target B2B publishers in the process.