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Facebook Instant Articles are creating a platform for publishers to host ads on social networks, rather than placing them Ever thought magazines would be placing native ads on social networks? Me  

The benefits of online advertising are undeniable, but for better or worse, realizing them can be an exercise in patience and persistence because of the wide-open state of affairs in  

Digital magazines are relying less on advertising by implementing paywalls that influence more subscriptions   Remember the days when digital editions of magazines were only available by paid subscriptions? You'd arrive at  

Digital consumers are the end all be all for Internet publishing companies. Everything revenue-related runs through them. Digital consumers click, read, subscribe, and share. They are the goal. Here's the good  

We've made it clear over the years how much we admire America's Test Kitchen, practically our neighbor here in the Boston area. We admire them because they've achieved great  

Websites are not magazines (most of the time). However, magazine content can be the basis of a successful periodical website that follows the basic rules of periodical website design and  

As multiplatform publishing strategists who partner with many different kinds of media companies, we take a fairly liberal view of digital magazine platforms. That is to say, we consider digital  

The Facebook flex and-or exclusion targeting can help you narrow down your target audience for Facebook ads like never before Remember the days of putting your paid Facebook advertising budget money  

Tomorrow, Thursday, Dec. 3, marks MinOnline's 13th annual Most Intriguing and Hottest Launches Awards Celebration, while Friday, Dec. 4, marks the entry deadline for its Best of the Web Awards.  

These six publishers are nailing sponsored content, but all in very different ways Last week we talked about the guidelines for writing native content advertising, also known as sponsored content. Now  

Regional magazines can cover several states or be hyperlocal, but regardless of their geographical reach, they operate with a hardwired niche strategy no matter what the topic, based purely on  

Multi-platform publishing examples that brought these magazines to rockstar status Do you remember the saying, “one man’s trash is another man’s treasure?” For smart and innovative magazine publishers, this little idiom