Daily

If you know the Mequoda Method, you know that Twitter publishing is important when it comes to multiplatform publishing. But how much does that importance depend on this social media  

Recently, media site The Verge hired a position for someone who will basically take some of their content and republish it on other user-generated publishing platforms like Medium and LinkedIn  

Is an online ad network the answer to publishers' prayers when it comes to digital advertising revenue? We're seeing it with programmatic partnerships and other arrangements, and why not? Brands  

Surveying the latest magazine readership statistics and audience development from the top digital publishers; plus, latest personnel moves Magazine readership statistics are by definition a key in audience development, but they  

Becoming an ecommerce publisher continues to attract publishing executives looking for alternate revenue streams rooted in their content and niche audiences. Selling products isn't selling out; developing an ecommerce content  

Making sense of the latest magazine industry trends via top digital publishers: Rodale, Time Inc., Conde Nast, Hearst, IBT So much news about magazine industry trends during the past month, in  

Are your social posts converting fans and followers into buyers? You may never know until you start implementing social media tracking. Whenever we publish a new article on Mequoda, we use  

Coming up with anti-ad-block tactics is emerging as one of the great causes for magazine publishers who are determined to maintain digital advertising revenue regardless of readers' own aggressive push  

We count many B2B publishing companies as Mequoda Members, in large part because you're hardwired for a multiplatform strategy. You often have built-in niche audiences; you can facilitate events and  

Stop trying to sell multi-platform ads and start selling marketing partnerships as sponsorships "[Publishers] are not selling ads — they are selling desired outcomes," David Leskusky, NAPCO Media president wrote in an article for  

For digital publishers not fully reliant on ads – which hopefully is you if you're aiming for high multiplatform performance – few components are as crucial as your subscription revenue  

FTC provides sponsored content labeling guidelines in ‘Native Advertising: A Guide for Business’ The Federal Trade Commission (FTC) guidance on native advertising for publishers, released late last year, greatly helps publishers